Natural vs Synthetic Room Sprays: What’s Actually In Your Air Freshener

Walk down any shop aisle and you’ll see endless “fresh scent” products, but most don’t tell you the full story of what’s inside. We believe you deserve to know exactly what you’re spraying around your family and home. Today we’re comparing natural and synthetic fragrances, sharing what to look for on labels, and why we choose only gentle, natural ingredients for every single one of our products.


What’s the difference?

Synthetic fragrances are man-made in labs using chemicals, petroleum derivatives and artificial fixatives. They’re designed to smell strong and cheap to produce, but often come with downsides: sharp fumes, quick fade, and ingredients that can irritate skin or airways.
Natural-inspired & plant-based fragrances (what we use) blend high-quality essential oils and safe, naturally derived aroma compounds. We recreate scents like passion fruit, vanilla or linen using gentle ingredients, avoiding harsh synthetics wherever possible — and we never use hidden fillers.

What to check on labels

  • Look for clear ingredient lists ,vague phrases like “fragrance mix” or “perfume” can hide hundreds of unlisted chemicals.
  • Avoid products listing alcohol as the very first ingredient. It fades fast and can be drying.
  • Steer clear of parabens, phthalates and formaldehyde releasers. Common in budget air fresheners.
  • Prioritise brands that share their base ingredients openly, like our 100% plant-based glycerin.

Why choose natural for your home?

  • Gentler on your health and indoor air quality
  • Richer, more realistic scents that unfold naturally
  • Lower environmental impact
  • Safer for children, pets and sensitive households
We believe beautiful scent doesn’t need to come at the cost of what goes into your home.
Learn more about our ingredients → [Link to FAQ]
Back to blog